THE NEW LINKEDIN VIDEO FEED CHECKLIST

Summary from the TLDR Marketing newsletter

Keep LinkedIn videos under 1 minute, as short videos dominate the feed. Start with attention-grabbing hooks like bold points of view or stories, and use text overlays within the first few seconds to stop the scroll. Shoot vertically for mobile-friendly viewing and include captions. Share personal, relatable stories and concise professional lessons, focusing on educational content. Avoid overloading videos with hashtags, keep production simple with smartphone videos, and focus on engaging content rather than a CTA.