WHERE DO I START WHEN I WANT TO OPTIMIZE AN EMAIL AUTOMATION?

Summary from the TLDR Marketing newsletter

Many fall into the trap of just rewriting emails when optimizing email automations — instead, start by auditing performance to identify what is and isn't working. Begin by mapping the automation flow, documenting cadence, triggers, segmentation, lead scoring, and potential "black holes" where leads get lost. Analyze key email metrics such as open rate, click-through rate, conversion rate, unsubscribe rate, and revenue attribution to determine which emails perform well and which underperform. Mark strong performers with green circles, weak areas with red, and potential optimization opportunities with yellow. Then, assess sending practices for compliance and deliverability. Finally, present your findings in a report to your team before making content changes.