HOW TO MEASURE YOUR BUSINESS THE AMAZON WAY

Summary from the TLDR Founders newsletter

The secret accountability ritual behind Amazon's explosive growth: the company reviews 400-500 metrics in just 60 minutes every week, using consistent formats to quickly spot changes. It focuses on "input metrics" (actions they control) rather than "output metrics" (results they can't directly change). This system transforms vague goals like "increase revenue" into specific action plans: improve conversion by speeding up the site and keeping products in stock.