TIP FOR LINKEDIN POSTS & THOUGHT-LEADERSHIP ADS

Summary from the TLDR Marketing newsletter

After running a sponsored LinkedIn post, repurpose it as a thought leadership ad to maximize reach and impact. In one example, this approach led to a 4X ROAS, six opportunities, and two new clients from a $5,000 ad spend in just one month. If you're investing in sponsored posts, set aside a budget to promote them further with thought-leadership ads for better results.