HOW TO DO BABY BOOMER MARKETING: TACTICS, FORMATS, AND MESSAGING

Summary from the TLDR Marketing newsletter

Despite controlling nearly half of U.S. household wealth, baby boomers are less likely to respond to ads, preferring organic marketing channels like email, social media, and blogs. Use SEO-driven content, informative emails, and video storytelling to reach them rather than relying on paid media or rapid conversion tactics. Additionally, since 84% of baby boomers prefer in-store shopping, companies must integrate digital strategies with retail experiences and create marketing sequences that focus on long-term engagement.