ROI VS. VOI: SMART MARKETERS LOOK BEYOND THE NUMBERS

Summary from the TLDR Marketing newsletter

While ROI measures immediate financial returns, Value on Investment (VOI) includes intangible factors like brand awareness, customer satisfaction, and community engagement. ROI is best for trackable efforts, like digital advertising campaigns and lead generation, where immediate results are clear. VOI, on the other hand, applies to initiatives like brand awareness or employee training, where value builds over time. A balanced approach that uses both ROI and VOI ensures marketers capture both immediate results and long-term brand growth.