AI AGENTS ARE CHANGING HOW PEOPLE SHOP

Summary from the TLDR Marketing newsletter

AI agents are automating shopping, with platforms like Perplexity already streamlining product selection and purchases. This shift flattens the retail landscape, favoring low-cost, high-service providers while weakening mid-tier retailers and generic brands. AI agent optimization (AAO) is becoming the next frontier in digital marketing, with potential to replace search engine optimization (SEO).