THE DUOLINGO OWL IS BACK FROM THE DEAD – WHAT NOW?

Summary from the TLDR Design newsletter

Duolingo's iconic owl mascot, Duo, was dramatically “killed off” in a marketing stunt, only to be resurrected, sparking mixed reactions from fans. The brand leveraged collective mourning to drive engagement, proving its offbeat marketing strategy remains effective. However, with this bold move played, the challenge now is to keep its branding fresh without resorting to gimmicky tactics.