TLDR Design · NEWS & TRENDS

PEOPLE ARE JUST NOTICING THIS WEIRD DETAIL IN FORD'S CENTURY-OLD LOGO

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Summary from the TLDR Design newsletter

People have noticed a small curlicue detail in Ford's century-old logo that many never realized was there despite its long history. A viral TikTok highlighted the confusion, with some people incorrectly believing the flourish was a fake addition, though it has existed since at least the 1910s. This phenomenon shows how our brains often store only the basics of familiar logos, making small design details easy to overlook.