HOW TO ANALYZE BEHAVIORAL DATA FOR SEARCH

Summary from the TLDR Marketing newsletter

AI-driven search features have cut traditional search volume by up to 25%, shifting SEO toward optimizing the entire user journey. Behavioral data analysis involves 3 tiers: basic data (e.g., Google Search Console, surveys) to find user frustrations, next-level data (e.g., analytics, heatmaps) to track engagement, and predictive data (e.g., eye-tracking) to reveal subconscious preferences. Prioritize fixes using a structured matrix based on effort, impact, and urgency.