HOW TO PICK THE PERFECT COLOR IN 30 SECONDS

Summary from the TLDR Marketing newsletter

Warm colors (red, orange, yellow) feel physically closer. They're ideal for high-urgency elements like "Buy Now" buttons, which consistently outperform blue and other cold colors. Brighter colors make objects seem larger, influencing choices like suitcase sizes in e-commerce. Light backgrounds build transparency and trust, as commonly seen in online banking UI, while dark backgrounds create intimacy and exclusivity, as seen in luxury and adult-only websites.