WHY NIKE RECRUITED KIM KARDASHIAN TO UP ITS WOMEN'S GAME

Summary from the TLDR Marketing newsletter

NikeSkims is a strategic move to strengthen Nike's women's business and drive innovation in performance wear. The collaboration positions Nike to compete more directly with brands like Lululemon while giving Skims a foothold in sportswear. Experts see it as mutually beneficial, combining Nike's technical expertise with Skims's influence in fashion. If NikeSkims successfully balances function and style, it could reshape the global women's activewear market.