AMAZON SCRAPS ITS TIKTOK-STYLE INSPIRE FEED

Summary from the TLDR Marketing newsletter

After two years, Amazon has discontinued Inspire, a feed designed to make shopping more interactive through short-form videos and images. Despite the rise of social commerce, Inspire failed to gain traction, in part due to weak creator incentives and stiff competition from TikTok. Amazon is shifting toward AI-powered shopping recommendations and external social media integrations to promote product discovery.