TLDR Design · MISCELLANEOUS

IF YOU BELIEVE, CLAP YOUR HANDS – CRUSH REBRANDS NEVERLAND

designweek.co.uk3 min read

Summary from the TLDR Design newsletter

Crush rebranded Neverland for Great Ormond Street Hospital and The Blair Partnership to expand commercial opportunities through events, merchandise, and partnerships. With a focus on "nature and adventure," the new identity features a unique typeface and visual style to grow the franchise and its revenue.