TLDR Marketing · STRATEGIES & TACTICS
THIS FUN WRITING TECHNIQUE ADDS ENERGY AND EMOTION TO YOUR WRITING
Summary from the TLDR Marketing newsletter
Broken sentences and sentence fragments can add impact and emotion to informal writing, despite being frowned upon in traditional style guides. Authors use them to create a modern, conversational tone that enhances flow and precision. Techniques include starting with conjunctions, emphasizing emotion with short sentences, and creating staccato rhythms or quickened pacing. These fragments can mimic thought patterns or present lists for dynamic storytelling. However, overuse can feel forced, so writers should use them intentionally, paying close attention to rhythm and flow.