14 TIPS TO GROW A CEO'S LINKEDIN PRESENCE

Summary from the TLDR Marketing newsletter

To build a LinkedIn presence for a CEO from scratch, optimize their profile with a clean headshot, banner, and a headline explaining the company's value. Schedule a meeting to record the conversation for 10 posts, then pair each with relevant media. Review and refine posts, create a list of 15-20 accounts to engage with daily, and connect with 20 new prospects using Sales Navigator. Track profile metrics weekly, respond to comments, and personalize outreach to profile visitors with valuable resources.