HOW TO USE DATA MORE STRATEGICALLY TO REACH AUDIENCES

Summary from the TLDR Marketing newsletter

Using audience insights to focus marketing on niche communities can be more effective than relying solely on Google, Meta, or LinkedIn ads. Identifying where audiences spend time enables more strategic outreach, as seen with podcasters and event organizers leveraging influencer networks over broad paid ads. Zero-click marketing, like Chartr's Reddit engagement, builds trust without requiring direct clicks. Balancing data with qualitative research and exploring underutilized channels can help maximize impact.