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AI was a major theme in the 2025 Super Bowl ads. OpenAI debuted its first-ever Super Bowl ad with a pointillism animation, while Google showcased its Gemini chatbot but had to edit a previous AI-generated claim about cheese consumption. GoDaddy introduced its AI tool for small businesses, and Cirkul humorously critiqued AI's unpredictability with an ad featuring Adam Devine.
Streaming dominates TV consumption, with 91.9% of internet users watching monthly, while traditional broadcast reaches 87.8%. Streaming accounts for 43.3% of viewing time, led by Saudi Arabia (54.8%), UAE (53.7%), and China (51.5%). Audio streaming is also strong, with 38.2% using music services weekly and younger users averaging nearly two hours daily. Paid subscriptions are rising, with 31.5% paying for video and 22.5% for music, particularly in high-income markets like Norway and Sweden.
To handle tough customer interviews, embrace silence to encourage elaboration. Use "how" instead of "why" to prompt more honest, detailed responses. If an answer feels vague, express your confusion to encourage clarification. Reframe questions to make them easier to answer and help the customer feel comfortable. Trust your preparation - discomfort can lead to deeper insights and more valuable takeaways.
This article shares examples of Shopify brands using content marketing to increase engagement. Gymshark produces long-form workout guides that establish authority and attract fitness enthusiasts. Stanley builds brand loyalty by aligning its blog with adventure-driven storytelling, positioning its products as part of memorable experiences. Ruggable optimizes its content strategy with clear blog categories, SEO-driven interior design advice, and seamless navigation to convert readers into buyers.
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Brainstorming sessions don't have to be so meh. Confluence Whiteboards [8] make it easy to collaborate, turning those creative sparks into trackable actionable plans without missing a beat.
Adweek ranked Super Bowl ads by online chatter, viewer engagement, and emotional response.
This piece lists 20 useful PPC tools for Google Ads users. Some are free while others are paid. The tools include TrueClicks for automated audits, ProfitMetrics for profit tracking, and ProductHero for feed optimization. Other recommendations include Creatopy for design, Microsoft Clarity for conversion optimization, and PowerMyAnalytics for syncing data sources.
Over half of marketing professionals feel overwhelmed and undervalued, with nearly half of teams facing annual restructures driven by cost-cutting rather than strategy. As marketing is increasingly viewed as a discretionary expense, teams are pressured to do more with less. While automation and AI can boost efficiency, without clear strategic direction and leadership support, many will remain in a reactive, high-stress environment.
Using audience insights to focus marketing on niche communities can be more effective than relying solely on Google, Meta, or LinkedIn ads. Identifying where audiences spend time enables more strategic outreach, as seen with podcasters and event organizers leveraging influencer networks over broad paid ads. Zero-click marketing, like Chartr's Reddit engagement, builds trust without requiring direct clicks. Balancing data with qualitative research and exploring underutilized channels can help maximize impact.
Valve updated its Steamworks policy to clarify that in-game ads are allowed if they fit the game's context but banned business models relying on paid advertising. Developers must remove forced ad-watching mechanics before selling on Steam and are encouraged to use single-purchase or microtransaction-based models instead. The policy permits real-world brands in games if they enhance immersion and have the necessary licenses, but prohibits rewarding players for engaging with ads. Past controversies, such as unskippable ads in NBA 2K21, show the challenges of balancing advertising and player experience.
The two food brands made nearly identical Super Bowl ads but turned it into a win with a collaborative IG post.
Use personalized pop-ups based on a customer's history with the brand in order to maximize signups.
Use transactional-style subject lines for abandoned cart emails to double open and click rates.