DIGITAL 2025: THE ESSENTIAL GUIDE TO THE GLOBAL STATE OF DIGITAL

Summary from the TLDR Marketing newsletter

Streaming dominates TV consumption, with 91.9% of internet users watching monthly, while traditional broadcast reaches 87.8%. Streaming accounts for 43.3% of viewing time, led by Saudi Arabia (54.8%), UAE (53.7%), and China (51.5%). Audio streaming is also strong, with 38.2% using music services weekly and younger users averaging nearly two hours daily. Paid subscriptions are rising, with 31.5% paying for video and 22.5% for music, particularly in high-income markets like Norway and Sweden.