GOOGLE AIO IMPACT - SEO & PPC CTRS AT ALL TIME LOW

Summary from the TLDR Marketing newsletter

AI Overviews (AIOs) on Google have caused large declines in CTRs for both organic and paid search, especially for queries where AIOs appear. Organic CTR dropped from 1.41% to 0.64% for queries with AIOs, and paid CTR saw broad declines. However, being featured in AIOs provides a competitive advantage, boosting CTR for both organic and paid results. The focus should be on query segmentation, optimizing for AIO presence, and diversifying off Google to adapt to these shifts and mitigate CTR losses.