HOW TO WIN IN A CROWDED MARKET (AND GET VCS TO BET ON YOU)

Summary from the TLDR Marketing newsletter

VCs avoid crowded markets due to high competition and costs but will invest if a startup can dominate a niche and expand. Founders should use a market wedge - targeting a small but specific segment to gain traction. Expansion strategies include vertical growth (adding services for the niche) and horizontal growth (expanding to similar industries). To attract VCs, startups must show efficient customer acquisition, deep industry expertise, and a clear plan for scaling beyond the initial niche.