IS APPLE REALLY LOSING ITS ADVERTISING TOUCH?

Summary from the TLDR Design newsletter

Apple's latest billboard ads have sparked criticism for their uninspired design and lack of the brand's usual creative polish. The campaign features simple text-based messages on a white background. It has been called dull and unmemorable compared to Apple's typically sleek and visually striking marketing. Designers argue that while minimalism can be effective, these ads feel more like placeholders than intentional, compelling brand statements.