CUSTOMERS DON'T CARE ABOUT YOUR AI FEATURE

Summary from the TLDR Marketing newsletter

Labeling a product as “AI-powered” does not increase trust, justify higher pricing, or improve customer perception. While companies often emphasize AI in marketing to appeal to investors and boost SEO, most users care more about tangible benefits than the underlying technology that powers it. Successful messaging focuses on clear outcomes, such as time saved or improved productivity rather than relying on AI as the key selling point.