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Marketers cannot succeed without effective collaboration. For tens of thousands of marketers worldwide—like those at Reddit, Roblox, Udemy, and Shopware—Jira is where collaboration happens.
Target, Walmart, and McDonald's, are scaling back their DE&I initiatives in response to right-wing pressure, while Costco and Ben & Jerry's remain committed. Target recently ended its DE&I goals and REACH initiatives, stopped sharing diversity data, and lost its sponsorship of Twin Cities Pride. Meta and McDonald's have also retreated from DE&I, with CEO Mark Zuckerberg emphasizing “masculine energy” in hiring. Apple and JPMorgan are pushing back against anti-DE&I efforts.
Meta dismantling its fact-checking program allows posts that previously violated guidelines to remain online. Advertisers worry this could lead to more offensive content, similar to what drove brands away from X. Meta has reassured advertisers by offering tools to manage ad placements.
Most brands fail at customer loyalty because they focus only on transactions instead of long-term relationships, missing the financial impact of trust-driven engagement. Research shows that strong customer relationships lead to lower acquisition costs, higher customer lifetime value, and increased revenue, yet many companies do not deliver a personalized and consistent experience. The key to success lies in AI-driven insights to anticipate customer needs, optimize messaging, and engage at the right moments to build trust and loyalty in the long run.
A common startup mistake is having fragmented messaging, where marketing, sales, and product teams each tell a different story to the customer. Keeping core messages in hidden documents or team-specific tools leads to misalignment and missed opportunities across teams. The homepage, as a highly visible and cross-functional asset, is the best place to house these messages for both internal and external clarity.
This report compiles insights from 130 email professionals, offering benchmarks and best practices for email marketing. The survey covered topics such as deliverability, design, strategy, AMP emails, and AI adoption, with responses tailored to participants' expertise. Industry-wide benchmarks reveal an overall email open rate of 29.2%, a significant increase from the previous year.
Google made Meridian, its open-source marketing mix model, available to all advertisers after testing it with hundreds of brands worldwide. Unlike traditional models that oversimplify impressions and fail to measure digital channels accurately, Meridian incorporates real-world experiments and Bayesian causal inference for deeper insights. With direct integration into Google's MMM Data Platform, marketers gain more precise measurement of their Google Ads performance.
Flowdrafter is a tool for generating first drafts. It prevents editing as you go in order to help you write more productively. Flowdrafter is free to use.
Slack's early success can be explained by the Trigger-to-Outcome Journey. Slack originally positioned itself as a group chat app but struggled to convince decision-makers to pay for it. Customers actually valued the tool for reducing meetings, emails, and stress. The company repositioned its product as a new way of working rather than just another chat app, which significantly increased its perceived value and led to significant business growth. Strong brand positioning requires understanding customer triggers, problems, objections, and desired outcomes.
Labeling a product as “AI-powered” does not increase trust, justify higher pricing, or improve customer perception. While companies often emphasize AI in marketing to appeal to investors and boost SEO, most users care more about tangible benefits than the underlying technology that powers it. Successful messaging focuses on clear outcomes, such as time saved or improved productivity rather than relying on AI as the key selling point.
Capitalize on virality by turning it into news coverage, using it as social proof for new users, or potentially embracing a new target audience.
Many brands are prioritizing performance marketing with conversion attribution, but this strategy risks underinvesting in brand marketing that meaningfully drives long-term growth.
Instead of treating social media as a last-minute distribution channel, content should be designed with social in mind from the start.