BIG BRANDS CONTINUE DE&I PULLBACK, CAVING TO RIGHT-WING PRESSURE

Summary from the TLDR Marketing newsletter

Target, Walmart, and McDonald's, are scaling back their DE&I initiatives in response to right-wing pressure, while Costco and Ben & Jerry's remain committed. Target recently ended its DE&I goals and REACH initiatives, stopped sharing diversity data, and lost its sponsorship of Twin Cities Pride. Meta and McDonald's have also retreated from DE&I, with CEO Mark Zuckerberg emphasizing “masculine energy” in hiring. Apple and JPMorgan are pushing back against anti-DE&I efforts.