THE ULTIMATE GUIDE TO PROOF: HIGHLY EFFECTIVE WAYS TO BOOST YOUR COMPANY'S CREDIBILITY (AND SALES)

Summary from the TLDR Marketing newsletter

Visitors don't trust companies that fail to provide credible proof of their claims. Effective proof elements include data, testimonials, guarantees, social proof, demonstrations, and celebrity endorsements. daFlores increased sales by 44% by showcasing Facebook followers, while Geeks2U boosted calls by 49% with a strong guarantee. Businesses should uncover hidden proof, rank and test it for effectiveness, and invest in acquiring persuasive evidence. Trust in a company and trust in a product are separate issues, both of which must be addressed to drive conversions.