THE $1M ARR GROWTH PLAYBOOK

Summary from the TLDR Founders newsletter

In 2013, Ankur Nagpal was just another 24-year-old in New York trying to figure out his startup path. A weekend project to help sell online courses turned into Teachable, but growth was painfully slow - after 18 months, it barely made enough to pay one engineer's salary. Then everything changed. Teachable grew 7x in six months by shifting its message from "course software" to "build your dream business" and leveraging successful creators as evangelists. The piece shares specific tactics that worked, from live workshops that converted 30% of attendees to online summits that brought in thousands of new customers at once.