TLDR Founders · STRATEGIES & TACTICS

DISNEY'S $4B BAMTECH ACQUISITION

readtrung.com8 min read

Summary from the TLDR Founders newsletter

The story starts with MLB trying to stream baseball games for Ichiro Suzuki's fans. This small project grew into BAMTech, which solved basic streaming problems like showing different content in different regions and keeping videos in sync across devices. Disney bought BAMTech for $4B and used it to build Disney+, ESPN+, and Hulu. While Disney's stock price has dropped 15% since launching streaming in 2019, and Netflix's has grown 277%, BAMTech's technology helps Disney get more value from its $100B worth of movies and TV shows.