SUBSTACK ADVERTISING IS TURNING WRITERS INTO PART-TIME SALES REPS

Summary from the TLDR Marketing newsletter

Substack writers are taking on advertising sales, managing deals directly with brands, often through DIY methods like Google Docs. Ad prices vary widely, with small mentions costing around $100 and larger sponsorships reaching up to $20K. While Substack focuses on subscription revenue, some writers, like Alex Kantrowitz of Big Technology, earn more from ads. New platforms like Beehiiv offer semi-automated ad networks, but many writers prefer handling deals independently, despite the operational challenges.