WHEN SHOULD YOU INVEST IN PAID MARKETING?

Summary from the TLDR Marketing newsletter

Premature investment in paid marketing often leads to high costs, poor results, and unsustainable growth. Companies should ensure product-market fit first, with churn below 25% and retention metrics in place. Landing pages must be optimized for clarity, speed, mobile use, and conversion. Organic marketing like SEO and product-led growth is crucial for sustainable traffic before investing in paid channels. Paid marketing requires technical preparation, reliable data systems, and a budget of at least $75K over 6 months to achieve scaled growth and acceptable ROI.