HOW I TURNED A MARKETING MISTAKE INTO $1 MILLION IN NEW BUSINESS

Summary from the TLDR Marketing newsletter

PostcardMania noticed a slowdown in top-line revenue growth when a mistake caused postcard mailings to drop from 205,000 to 195,000 weekly. Restoring the volume and further increasing it to 260,000 resulted in over $1 million in new revenue, showing the effectiveness of a tried-and-true marketing tactic. This example highlights how growth can be achieved by identifying high-performing strategies from the past and adapting them to the new context instead of trying something completely new every time.