THE HARDEST PART ABOUT MARKETING? UNWANTED FEEDBACK

Summary from the TLDR Marketing newsletter

Customer feedback is unavoidable. 72% of customers share positive experiences while 13% amplify negative ones to larger audiences. For brands, the key lies in both listening and taking timely action, since 6 out of 10 customers can be won back with the right response within a week. Investing in CX teams to manage and respond across platforms not only protects brand reputation but also creates a competitive advantage as AI search increasingly integrates reputational data into query results.