NEW DATA SUGGESTS AI PREFERS HIGH DA PUBLISHERS

Summary from the TLDR Marketing newsletter

A study by Ziff Davis shows that large language models like GPT prioritize data from authoritative, high-domain-authority (DA) publishers. Highly curated datasets, such as WebText and OpenWebText2, contain a higher concentration of URLs from these publishers. Companies like OpenAI have established partnerships with many high-DA publishers, such as News Corp and Vox Media, which align with the datasets used for training. To increase the likelihood of being included in AI-generated responses, brands should focus on securing links and mentions from high-DA publishers through digital PR and link-building strategies. However, content should prioritize engaging human readers, as machines are tools, not the ultimate audience.