DEBUNKING BLUE MONDAY: HOW A PR STUNT BECAME A GLOBAL MYTH

Summary from the TLDR Marketing newsletter

Blue Monday, often called the "most depressing day of the year", began as a marketing gimmick in 2005 by UK travel company Sky Travel to boost post-holiday sales. The campaign used a pseudo-scientific formula that combined variables like weather and debt to sell the idea that January was the perfect time for a getaway. Despite lacking scientific credibility, the concept resonated, becoming a cultural phenomenon that continues to captivate media and brands. For marketers, it highlights the power of creating a catchy narrative to create buzz.