$500 FOR ONE COLOR?!

Summary from the TLDR Founders newsletter

RemoteOK has turned job postings into a money machine through smart upsells. Companies willingly pay $500 for custom colors and highlighted listings to stand out in a crowded market. The strategy works by preselecting premium options and using loss aversion - unselecting features triggers warnings about missed opportunities. Average revenue per job post "skyrocketed" after RemoteOK implemented these psychology-driven pricing tactics.