TIKTOK IS BACK ONLINE IN THE U.S., FOLLOWING TRUMP'S PROMISE TO PAUSE THE BAN

Summary from the TLDR Marketing newsletter

TikTok faced a 14-hour-long blackout in the U.S. due to a ban requiring it to separate from its China-based owner, ByteDance. President-elect Trump temporarily paused enforcement of the ban, allowing web-hosting companies like Oracle and Akamai to restore service, but Apple and Google have yet to reinstate TikTok on their app stores. Without Apple and Google's support, TikTok cannot gain new users, provide updates, or process in-app purchases, jeopardizing its revenue. Legal and political uncertainties remain. Potential fines for TikTok could reach billions of dollars.