MOST B2B MARKETERS ARE STILL CREATING CONTENT LIKE IT'S 2010

Summary from the TLDR Marketing newsletter

95% of website visitors aren't ready to buy, yet most B2B content focuses only on the 5% who are. A more effective strategy involves creating long-form subject matter content that provides in-depth value, leveraging editorial newsletters as a reliable channel to build trust, and using executive social posts to reinforce messaging. Together, these three pillars create a system that not only engages a broader audience, but also drives sustainable growth by building trust and nurturing potential leads over time.