8 THINGS TO CONSIDER WHEN BUDGETING FOR AN INFLUENCER MARKETING CAMPAIGN

Summary from the TLDR Marketing newsletter

To set an influencer marketing budget, define how many assets you need, their type, and the number of influencers to work with. Specify how many assets each influencer will create, establish KPIs, and decide whether to boost content. Target influencers based on reach, engagement, and focus channels. Simplify briefs to streamline collaboration.