HOW TO RUN YOUR MARKETING TEAM DAY-TO-DAY

Summary from the TLDR Marketing newsletter

To establish an effective marketing operating cadence, break quarterly goals into monthly milestones and assign a directly responsible individual (DRI) for each goal. Use project management tools like Asana to track milestones, provide weekly async status updates, and hold focused weekly marketing meetings. Implement structured project kickoffs using GACCS briefs (Goals, Audience, Content, Channels, Stakeholders) to ensure alignment with broader goals. Regularly update and share a marketing decision dashboard that outlines priorities, storylines, and revenue growth levers. Tie deliverables on marketing calendars to specific goals and require requests to support these goals, fostering strategic alignment and reducing random marketing efforts.