HOW TO TURN WARM REFERRALS INTO A SALES ENGINE

Summary from the TLDR Founders newsletter

Most B2B companies treat warm introductions as lucky breaks, but Shreesh Naik has developed a systematic process to generate them consistently. The approach uses LinkedIn Sales Navigator to map second-degree connections, asks connectors for multiple introductions at once, and builds regular weekly habits around outreach. Early adopters report transforming sporadic referrals into a predictable source of high-quality opportunities.