TLDR Founders

TLDR FOUNDERS 2025-01-20

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01GENERAL

Sponsored

USE IT

As a startup, you're competing with companies 100x your size. You need every edge you can get—whether that's product, marketing, or hiring.

deel.comSponsor

03STRATEGIES & TACTICS

9 WAYS TO GET YOUR FIRST 50 SAAS CUSTOMERS

A tactical guide for early-stage founders mixing traditional and emerging customer acquisition channels. Rather than defaulting to expensive paid ads, it advocates for starting with network sales, warm intros, and targeted content marketing. The guide includes specific templates and processes.

mrrunlocked.com4 min read

HOW TO TURN WARM REFERRALS INTO A SALES ENGINE

Most B2B companies treat warm introductions as lucky breaks, but Shreesh Naik has developed a systematic process to generate them consistently. The approach uses LinkedIn Sales Navigator to map second-degree connections, asks connectors for multiple introductions at once, and builds regular weekly habits around outreach. Early adopters report transforming sporadic referrals into a predictable source of high-quality opportunities.

dearstage2.com5 min read

ALL YOUR MODELS ARE DESTROYED — THE RISE AND FUTURE FALL OF MICROSTRATEGY

MicroStrategy trades at a significant premium to its net assets. Driven by narratives of high "Bitcoin yield," which is funded mainly by new investor money, this structure resembles a Ponzi scheme, as late investors risk substantial losses when the investor pool shrinks. With management and the company treasury selling shares, the sustainability of the current trading premium is highly questionable.

medium.com73 min read

04TOOLS & RESOURCES

STABLY

Use AI to automate and accelerate your web app testing.

stably.aiTool

05MISCELLANEOUS

OKRS FOR EVIL AND GOOD

OKRs should be used as guides rather than strict metrics, avoiding the pitfall of focusing solely on quantifiable results that may overlook broader objectives. Honeycomb emphasizes using OKRs as cues for team discussions and aligning with larger goals, without tying them directly to performance reviews. This approach keeps the focus on achieving meaningful outcomes rather than just meeting numerical targets.

jessitron.com6 min read

$132K - $149K, HERE'S WHAT SEED-STAGE FOUNDERS PAY EARLY EMPLOYEES, BASED ON DATA

Kruze Consulting's analysis of seed-stage startups shows founders' salaries are generally lower than engineering roles, with CEOs earning $132,000 and CTOs $134,000. Senior engineers in the Bay Area can make between $180,000 and $235,000, while initial employee equity ranges from 0.5% to 4% based on Carta data. Founders typically increase their pay after raising further investment rounds.

techcrunch.com3 min read

ASK HN: PRACTICAL TIPS TO STAY PRODUCTIVE?

Timeboxing and task prioritization strategies are gaining traction among tech professionals to boost productivity and motivation. Eliminating distractions, such as social media and unessential tasks, can improve focus and efficiency. Techniques like breaking down tasks and leveraging environmental controls are recommended to combat procrastination and maintain progress on projects.

news.ycombinator.com22 min read