HOW THE MARKETING INDUSTRY IS RESPONDING TO THE LA WILDFIRES

Summary from the TLDR Marketing newsletter

Brands, agencies, creators, and platforms have stepped up with significant support in response to the LA wildfires. Airbnb partnered with nonprofit 211 LA to provide free housing, while DoorDash donated $150K in gift cards to first responders. Verizon, AT&T, and T-Mobile waived fees and provided unlimited data. Social media platforms, such as Snap, Google, and Meta, have pledged $22M in aid. Agencies like Deep Blue Sports and Always Alpha set up donation hubs across the country, and creators like Vi Luong and Isabel Campbell are organizing donations through PR packages.