HOW WE STARTED WORKING WITH FORTUNE 10 ENTERPRISES

Summary from the TLDR Founders newsletter

A detailed chronology of how a YC-backed startup landed its first major enterprise deal over 154 days. The journey reveals key enterprise sales lessons: the importance of internal champions, the distractions of potential acquisitions, the challenges of competing against internal solutions, and the complexities of procurement. Successful enterprise deals require launching with real value and maintaining strong relationships through deployment.