TLDR Founders

TLDR FOUNDERS 2025-01-15

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02STRATEGIES & TACTICS

THE DEATH OF GLITCH, THE BIRTH OF SLACK

Glitch's shutdown in 2012 led to the creation of Slack after Stewart Butterfield and his team repurposed their internal communication tools into a new product. Although Glitch, a Flash-based game, didn't find enough players or adapt to mobile, its demise sparked the development of Slack to streamline team communication by replacing email and integrating various messaging tools. Within a year, Slack was launched, eventually leading to its successful public company debut.

buildingslack.com14 min read

HOW WE STARTED WORKING WITH FORTUNE 10 ENTERPRISES

A detailed chronology of how a YC-backed startup landed its first major enterprise deal over 154 days. The journey reveals key enterprise sales lessons: the importance of internal champions, the distractions of potential acquisitions, the challenges of competing against internal solutions, and the complexities of procurement. Successful enterprise deals require launching with real value and maintaining strong relationships through deployment.

reducto.ai7 min read

HOW TO GENERATE $1M ARR INFLUENCED PIPELINE IN 90 DAYS WITH ABM

A comprehensive, step-by-step guide for implementing Account Based Marketing (ABM) in 2025. The piece breaks down ABM execution into three core pillars: distribution (using LinkedIn and Influ2 for targeted advertising), building (creating personalized landing pages and assets with Userled), and operations (aligning sales and marketing data through Salesforce). Through 16 detailed steps, it shows how companies can launch an ABX (Account Based Experience) program without massive budgets, emphasizing the importance of personalization and cross-functional collaboration.

theproductled.com10 min read

03TOOLS & RESOURCES

BAKERY

Turn any open-source AI model into a monetizable API in one click.

bakery.devTool

CODEGUIDE

Detailed documentation for your AI Coding Projects

codeguide.devTool

TELI

AI agents to handle every call.

teli.aiTool

04MISCELLANEOUS

OUR REMEDIES PROPOSAL IN DOJ'S SEARCH DISTRIBUTION CASE

Google will appeal the DOJ's decision on its search distribution practices, claiming the tech landscape is competitive, especially with AI developments. It has proposed remedies that focus on search distribution, offering more flexibility to browser and device makers while arguing that DOJ's measures could harm consumers and innovation. Google asserts that its proposal addresses the court's findings without compromising privacy or global technology leadership.

blog.google6 min read

TOWARDS A NEW KIND OF SCIENCE AND TECHNOLOGY

The history of science highlights the significance of thermodynamics and electromagnetism in modern technology. Thermodynamics, crucial for energy conversion and chemical reactions, underpins human progress by enabling heat-based power. Despite advancements, potential undiscovered laws in non-equilibrium thermodynamics could drive further innovation, reflecting the need for practical exploration beyond computational simulations.

scottlocklin.wordpress.com10 min read

IDEAS FROM "A PHILOSOPHY OF SOFTWARE DESIGN"

The first key idea from "A Philosophy of Software Design" highlights the importance of zero-tolerance for complexity through centralized logic to prevent change amplification and reduce cognitive load. The second idea discusses how smaller components don't always improve modularity and can instead contribute to unnecessary complexity. Lastly, the book emphasizes minimizing exception handling complexity by defining errors out of existence, masking exceptions, and aggregating exception handling.

16elt.com12 min read