THE VIDEO THAT RAISED $800K IN DONATIONS

Summary from the TLDR Marketing newsletter

GoFundMe's response to the LA fires included a video campaign highlighting Walt, an Altadena resident, which raised $882K after 20M views. By partnering with Kalina from Make Big Talk, the team quickly verified and shared fundraisers, using storytelling to turn personal loss into widespread support. With 30K daily social mentions, GoFundMe is able to amplify the visibility and impact of LA campaigns while strengthening its own brand.