HOW TO MAKE YOUR PRODUCT IDEA GO VIRAL INSIDE YOUR COMPANY: LESSONS FROM FIGMA SLIDES

Summary from the TLDR Marketing newsletter

Figma Slides emerged as Figma's response to 3.5 million users hacking its core design tool for presentations. Led by Mihika Kapoor, the project leveraged user insights to combine slide design with collaboration, addressing a significant market gap. Kapoor used five strategies to gain internal buy-in, including dramatic demos, anchoring around a clear vision, and creating viral internal moments like the “Flides” meme. Her storytelling and bold pitches turned skeptics into advocates, culminating in a showcase at a major sales event that shifted leadership's stance and set the stage for a mid-year launch. These efforts highlight the power of creative advocacy and storytelling in product marketing.