ICE FRAMEWORK: HOW (NOT) TO SCORE/PRIORITIZE GROWTH EXPERIMENTS

Summary from the TLDR Marketing newsletter

The ICE Framework helps prioritize growth ideas by scoring them on impact, confidence, and ease, each rated from 0-10. Scores are multiplied to rank ideas, allowing data-driven decisions and efficient resource allocation. It isn't suited for long-term planning or complex projects. The framework can overlook high-impact ideas if they're difficult to execute, so adjustments may be needed.