80/20 WAY TO FIND YOUR ICP

Summary from the TLDR Marketing newsletter

To quickly refine your ICP, identify top customers based on renewal, product usage, and satisfaction. Use AI to analyze shared traits like industry, size, and business model, then validate findings with other data. Interview customers fitting these traits to uncover their priorities, pain points, and triggers for using your product. Conduct targeted surveys to gather deeper insights on messaging, channels, and differentiation.