BEING VAGUE IS COSTING YOU MONEY

Summary from the TLDR Founders newsletter

The piece advocates for extreme specificity in business positioning, using real examples to show how broad, generic statements like "I help leaders learn to lead" fail to resonate with potential clients. Through personal experience, the author demonstrates how refining his pitch from "I help SaaS companies grow revenue" to targeting specific company stages, industries, and revenue ranges dramatically improved client acquisition.