TLDR Founders

TLDR FOUNDERS 2025-01-13

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01GENERAL

Sponsored

STARTUPS USE BREX.

You worked hard to build your business from the ground up, and to secure the capital that allows it to flourish. So why do most banks chip away at it with fees, minimums, and delays? Founders deserve better.

brex.comSponsor

03STRATEGIES & TACTICS

BEING VAGUE IS COSTING YOU MONEY

The piece advocates for extreme specificity in business positioning, using real examples to show how broad, generic statements like "I help leaders learn to lead" fail to resonate with potential clients. Through personal experience, the author demonstrates how refining his pitch from "I help SaaS companies grow revenue" to targeting specific company stages, industries, and revenue ranges dramatically improved client acquisition.

justinwelsh.me4 min read

THE #1 SKILL EVERY EXECUTIVE SHOULD HAVE

Mastering "high-low" work - balancing strategic, long-term initiatives with immediate, tactical tasks - is key to reaching executive levels and job security. Effective leaders excel at setting future-oriented strategies while managing current metrics and projects. Developing this skill involves intentional practice and can distinguish indispensable executives from those who are expendable.

open.substack.com8 min read

HOW TO (NOT) INVEST LIFE CHANGING MONEY

A transparent look at how one founder managed his post-acquisition windfall in 2020, comparing his DIY investing approach against Goldman Sachs' wealth management. Despite Goldman's 0.73% annual fees and "vanilla" portfolio strategy split between fixed income and equities, its conservative 10% IRR matched the author's more aggressive 14% IRR on his personal portfolio of venture funds, crypto, real estate, and individual stocks. Even sophisticated founders can underperform simple index investing in their quest for alpha during one of the market's strongest bull runs.

sillymoney.com12 min read

04TOOLS & RESOURCES

GREAT QUESTION

The all-in-one UX research platform built for the enterprise.

greatquestion.coTool

RUN AND SCALE REAL-TIME APPLICATIONS WITH RIVET ACTORS

Rivet offers a platform for running and scaling real-time applications with built-in RPC, state management, and event handling through automatic scaling and edge networking. It supports data localization, is powered by V8 isolates and Deno runtime, and is built with trusted technologies like Rust and FoundationDB. Rivet Cloud provides deployment without infrastructure maintenance, and it integrates with Docker for local development.

github.comGitHub repository

RAGIE CONNECT

Build RAG applications on your user data.

ragie.aiTool

05MISCELLANEOUS

THE INEVITABILITY OF ADVERTISING

Despite Perplexity's initial anti-advertising stance, its move to introduce ads was predictable given business fundamentals. While the company is attempting to maintain "clean" advertising by limiting customization and data sharing, it faces significant challenges: a smaller user base compared to Google, a specific demographic skew, and potential difficulties in scaling audience reach before competitors catch up. Businesses shouldn't be ashamed of sustainable revenue models, but should be transparent about their evolution.

investing101.substack.com5 min read

FACTORS TO LOOK INTO BEFORE HIRING DIGITAL MARKETING AGENCY FOR YOUR STARTUP

Many startups today outsource specific marketing projects, particularly paid marketing campaigns, to digital marketing agencies. However, the quality of service can vary significantly between agencies. As a result, some startups experience underwhelming performance, while others thrive and consistently generate revenue.

usekaya.com10 min read

IDEAS FROM "A PHILOSOPHY OF SOFTWARE DESIGN"

John Ousterhout's book, "A Philosophy of Software Design," emphasizes zero-tolerance towards complexity, arguing it accumulates from small decisions. Smaller components aren't necessarily better for modularity and can introduce unnecessary complexity. Exception handling is a major source of complexity - simplifying it through aggregation and masking can significantly reduce system complexity.

16elt.com12 min read